GTM
Perspective
Go-To-Market Strategy & Advisory

GTM Perspective

Practical go-to-market strategy, messaging, and marketing lessons — learned the hard way so you don’t have to.
Right to Win Heat Map
Latest Newsletter

The Right to Win: A GTM Prioritization Framework

Feb 26, 2026
4 min read
Welcome to GTM Perspective
Latest Newsletter

Welcome to GTM Perspective!

Feb 22, 2026
2 min read
A Go-To-Market Perspective Podcast Main Image
Latest Podcast

The Product Marketer’s Path to CMO

EP 1
Feb 12, 2026

How I Can Help

Modern go-to-market requires strong fundamentals and smarter leverage of AI.

GTM Perspective helps B2B technology companies scale faster by pairing proven GTM best practices with practical AI across positioning, messaging, content, competitive intelligence, org design, product launches, and more.

Positioning & Messaging

Lead with differentiated, value-first messaging that clearly answers the question, “Why us?”

GTM Focus & Prioritization

Not every opportunity is created equal. Focus outbound efforts on the critical few use cases you have the right to win.

Analyst Relations Strategy

Influence your influencers with active listening and relevant engagement.

Latest from the Newsletter

A Go-To-Market Perspective: Shared experiences and learning from a seasoned B2B SaaS Marketing leader.

Latest from the Podcast

A Go-To-Market Perspective: Discover the latest and greatest best practices employed by experts across every go-to-market discipline.

Useful Resources

About Rob Karel

With 25+ years of B2B tech experience, Rob is a seasoned marketing executive with a proven record of driving go-to-market strategies that grow the business. An expert in differentiated storytelling and positioning, and AI-enabled marketing innovation that scales impact and efficiency.

Experience from globally respected B2B brands

Rob is a thoughtful and capable marketing leader. As SVP of Marketing, he brought valuable experience, useful market insight, and a steady executive presence. He contributed meaningfully to strategy discussions and supported key areas of the function, including product marketing, analyst relations, corporate communications, and demand generation.

Kevin Ruane
Chief Marketing Officer, Precisely

Rob is a multitalented marketer who has proved himself across a variety of leadership roles spanning product and solution marketing, customer marketing, industry marketing and partner marketing.
Rob is a seasoned leader with years of industry experience, a caring manager, and a generous and selfless colleague that consistently goes out of his way to make everyone around him successful - a true team player!

Sally Jenkins
CMO, dbt Labs; former CMO, Informatica

Rob is an accomplished marketing leader, a strategic thinker, and a great partner who helped shape and elevate our go to market strategy. Rob has an ability to build and develop strong teams and collaborate with empathy across the organization. He really cares about the success of his team and his colleagues.

David Cain
founder ElevenX; former CMO, Lattice

Rob has succeeded as a practitioner using, analyst of, and creator of products for data governance and stewardship. When I consolidated multiple business units across data quality, master data management, product information management, data-as-a-service, and business applications, Rob stepped up and led our product marketing and product strategy efforts very successfully. Highly recommended!

Dennis Moore
GM, Customer Security, Microsoft

Rob is an exceptional technology marketer, combining the ability to conceive and execute big-vision marketing transformation with roll-up-hissleeves and get it done pragmatism...He is a fantastic collaborator, rewarding to work with, and knows when to push back and when to encourage and inspire the team in the creative process.

Richard Cramer
Chief Healthcare Strategist, Informatica

The best thing about Rob is his ability to read the tea leaves to create strategic marketing roadmaps and lead strategic initiatives. He really does "skate to where the puck is going."
He can also bring a diverse group of people together to execute on critical corporate objectives. His comprehensive understanding of the technical, as well as the business side of any situation, allows him to engage those with greater expertise to make sure he has the best and brightest involved to deliver a complete solution.

Michelle Gardner
Sr Director, Customer and Experience Marketing, Elastic

Rob's enthusiasm for product and solutions marketing is irresistible and he really galvanized our team to do great work. He has an amazing talent for telling both technical as well as business-centric stories, and I learned so much from his ability to get the right message to the right audience. Rob is a visionary marketer with tremendous energy and insight.

Martin Saldamando
Senior Content Strategist, Elevation Marketing

Want to talk through your GTM challenges?

Book a free 30‑minute call.
GTM
Perspective
Practical GTM strategy for B2B marketing leaders.

Connect

© 2026 GTM Perspective. All rights reserved.