I’m excited to launch gtmpov.com – the new home of GTM Perspective!
(Yes, POV stands for point of view …like perspective… and yes, I was way too excited to snag a six-character URL.)
This site brings together everything I’m building for B2B founders and marketing leaders navigating modern go-to-market:
Share.
I’ve moved all of my articles from LinkedIn and will continue publishing my A Go-To-Market Perspective newsletter directly on the site. You’ll also find practical resources — including free templates and curated content — designed to help marketers level up their GTM execution.
Learn.
I’ve launched the A Go-To-Market Perspective podcast, where I sit down with experienced marketing, sales, and GTM leaders to unpack real-world lessons, actionable advice, and proven best practices.
Advise.
I’ve expanded my consulting offerings to support B2B tech founders and marketing leaders as they build or scale critical go-to-market disciplines, from positioning and messaging to analyst relations, product launch processes, and more.
Meet my AI digital twin
I’m also excited to share something new: I’ve trained and activated my own AI digital twin on the site.
You’ll find it in the chatbot in the lower-right corner. You can ask “me” anything GTM-related. If I’ve written about it in my newsletter, discussed it on the podcast, or covered it in other public content, my twin will use that knowledge to help answer your question.
The more content I create, the smarter it gets – give it a try and let me know how it does.
And of course, you’re not limited to digital me.
Feel free to reach out directly or book a free 30-minute consultation. I’m always happy to share advice, compare notes, or explore how I can help support your GTM journey.
Finally, please subscribe! You can choose to subscribe to the newsletter, the podcast, or (ideally) both.
Thanks for following along, more to come soon!
“Real” Rob