Help your B2B product marketing team navigate their careers by adopting a career ladder for your organization!
Use this free resource as a starting point to develop a custom ladder best suited for your product marketing team’s organization design and goals.
The Excel version is the complete working ladder: a single grid that maps eleven core product marketing competencies (positioning, content, cross-functional collaboration, market research, project management, field enablement, GTM strategy, customer/analyst/partner engagement, interpersonal skills, AI and technology, and business impact) plus role requirements (experience, education, leadership track, and background) across all seven levels, from Associate PMM to VP. Each competency includes a scope definition, and a “How to Use This Ladder” section captures the key assumptions so you can adapt it to your own org. It’s the version to copy, edit, and make your own.
Spreadsheet download: B2B Product Marketing Career Ladder
The PDF version is an easy-to-consume companion: an eleven-page document that opens with the seven-rung ladder, then a one-page “Career Ladder at a Glance” summary comparing every level side by side, a competency definitions page, and a dedicated single-page profile for each of the seven roles detailing its competencies and requirements. It’s the version to read, share with your HR partner, or hand to your team.
PDF download: B2B Product Marketing Career Ladder